Bringing more audience to your content on your
website as well as social media can be achieved by following some specific
content types. See the below list that can be of your needs:
Roundups
While a majority of the marketers think that
roundups are not a good strategy, researches have proved otherwise. To deliver
a good roundup, you can reach the respective experts and make a small survey to
get the answers from them. However, it has a number of issues including
bouncing users may hurt the SEO performance of the site due to content may not
be very entertaining, time-consuming for getting the answers, and substantial
time to make it promoted across various social media channels.
Webinars
It produces traffic as well as leads. Well
executed webinars generate conversations that discuss real life issues and how
your service or product solves it along with helping businesses to create a
good rapport with influencers. Software tools like GoToWebinar, Adobe Connect,
and WebinarJam are some good choices and before going live, check with your
co-workers to make sure that it is working perfectly. You can also bring an
expert to the session to help him to deliver a better presentation along with
writing blogs on it.
It is not easy to get an ideal product or service
that is innovative to make the webinar awe-inspiring. Also, conversion of leads
through the mode is counted at low-rate and a slow process.
Podcasts
Podcast listeners are termed as “super
listeners,” and smart businesses are thinking it as one of the best options.
Every business should choose topics related to their business for the podcast
and do some research on the internet about the same topic. Make questions in
advance and send it to the experts to make them convenient and prepared for it.
Write a few tips or advises in blogs and social media to bring more listeners.
However, without additional contents podcast
pages cannot add traffic per Google algorithm. Preparing podcast is a time
consuming and highly skilled job and needs additional research including
promotion to make the podcast feature in Google Play or iTunes.
Chain of Emails with Experts
It is yet to be tapped area by the industry to
make email series with experts. It works in the line of a roundup, and you
should discuss something interesting about your product to make the audience
engaging. People can also mention about other companies as well as create
different templates for delivering contents through email. However, it does not
improve the SEO traffic and needs continues updating.
Ebooks
When there is series of emails, you can look for
delivering an ebook that comprises the discussion as a whole. You should define
chapters, content per pages, planned copywriting, and smart designing to fit
into the PDF. However, it needs promotion to get it noticed, and you should be
prepared and write it more realistically.
Interviews
Interviews are an excellent choice to create
great quality, creative, and affordable content that can also improve the
relationship with the influencers. Choosing LinkedIn to reach out the
influencers is the right strategy to win here. Using Google Document is an
ideal choice to get the answers from interviewee at their own pace. However,
the interviews are a one-time workable option, and many people may find disinterested
with this types of contents.
Reviews Based on Opinion from the Experts
Experts' opinions about your products and
discussions based on that are found to produce greater popularity. You should
connect with the experts of specific niche and understand their tools and
choices for daily works. Businesses who have funds can spend on social media
ads that are prompting experts to help with short surveys. However, the content
is only useful and relevant until a new tool or update is released. Also, it is
a time-consuming process.
Conclusion
Influencer marketing and building great
relationships are the actual key to gain the online traffic. People can choose
any or some of the above strategies and get desired results.
